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The Cat Laughs is a long-established comedy festival running over the June Bank Holiday in Kilkenny.

In 2013, Sky opted to engage in onstreet brand activation at the Cat Laughs.

A fleet of branded rickshaws ferried delighted festival-goers around Kilkenny City.

The cast of comedy Moon Boy, including star Chris O’Dowd, a native of Boyle, Co Roscommon, attended the festival launch.

The cast enjoyed a rickshaw ride to the premiere of the second series through the Kilkenny streets on a balmy midsummer evening.