Rickshaws.ie delivers an emission-free, eco-friendly urban transport advertising platform.
The Cat Laughs is a long-established comedy festival running over the June Bank Holiday in Kilkenny.
In 2013, Sky opted to engage in onstreet brand activation at the Cat Laughs.
A fleet of branded rickshaws ferried delighted festival-goers around Kilkenny City.
The cast of comedy Moon Boy, including star Chris O’Dowd, a native of Boyle, Co Roscommon, attended the festival launch.
The cast enjoyed a rickshaw ride to the premiere of the second series through the Kilkenny streets on a balmy midsummer evening.